Web Design Packages (UK)

Dormant or stale websites can get demoted by Search Engines. So it’s vitally important to regularly change your web page content in order to keep the Search Engines ‘interested’ in your website.

With a new year upon us it’s a good time to be considering changing the content of your website for the benefit of not just for your prospective customers but also the search engines… after all who wants to read the same old stuff.

Search Spider’s Prefer Fresh Food !

If like me you get a freebie “local advertiser” rag every week you’ll be aware that you skip loads of pages, classifieds and ad’ pages BECAUSE they are the same week-in, week-out! It likely ends up in the trash can OR just NEVER gets read.

So like-wise, Search Engine Spiders will start to ignore your website when they realise the content of your site remains the same. So make ‘em come back by feeding them fresh new content regularly. This is proved by sites like the BBC news. Their site is visited at least once a day because the site is ‘so fresh’.

Why do we want Google to crawl our site often?

Usually ‘Googlebot’ visits your website when it’s new. Usually Google will index the first few pages and show the home page in relevant search results. But you want all your pages indexed and ranked right?

So, if you can cause Googlebot to revisit your site more often, it will crawl more of your web pages. After a period (unspecified), your entire site will be in the Search Engine Indexes. (Other search engines will also get around to listing your entire site).

By checking the web page ‘date-stamp’ Googlebot knows when your site is updated. It will return more often if the date-stamp changes which helps in increasing your site’s page ranking and can help get your site indexed more highly.

Make your site content “sticky”

Customers (and Google, etc) like new content! It gives your customers an excuse to visit your web site! Your site becomes ‘sticky’! You should provide them with relevant news and information that changes often enough so that they want to return just to see “what’s happening.” Think of BBC news, Facebook, MySpace, etc.
The “popular” Search Engine advice is to “write lots of good and relevant content often”. And if you can make it interactive … even better!

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