Posts Tagged ‘seo’

Web Search in Europe

Q. What market share do the big search engines enjoy across Europe?

Good Question. If you mainly target a particular geographical area of the world, Europe, etc, then it would help to know which is the dominant search engine for that area.

Google is Tops in USA and Europe

Our friends at Axandra (SEO and LinkBuilders) have a recent article that gives the numbers / percentages for Search Engine Market Share in the main EU countries.

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SEO Keywords – Very Important

Which keywords should you use in your site?

Without the right keywords in your web pages the chances of on-line success are very small. Most hits come from Search Engines. So basically you need search engines to match up search queries with your web page keywords / content. Do you know what keywords are best for your web site ??

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Google Ranking a New Website

It can take a while for Google (and other search engines) to list and rank your site. Why?

The basic answer is ‘TRUST’. Google search engine ‘watches’ your site closely until it makes it’s ‘mind’ up wether to trust your site and that it has bona-fida content. Many sites are a vehicle for Spammers, Hackers or trying to trick Google into ‘Black-Hat’ techniques to make a quick $ or two with adverts or pornography.

So a new site in particular has to build up it’s reputation over time. Google will give a new domain a page-rank of zero (0 out of 10) until it ‘trusts’ the site. Read the rest of this entry »

Maximising Search Phrases

We were recently asked the following question about search engine optimisation…

>>>Please can you tell me what search words/phrases I should write for my web site? I need to make sure I’m maximising the searchability aspect as much as possible.

What a difficult question!Every search engine is different in that their indexing systems place varying amounts of emphasis on different sections of a web site. Google the main one (some say the only one worth bothering with) puts great emphasis on page content…

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Website Link Strategy

Links are the glue of the Internet… without them your site will become unstuck !!

FACT: You need links (lots of links) to your website. If your site stats are very poor it could be you have very few links to your site… you should take action now or your site is not returning on it’s investment. Axandra Search Software (Arelis) can help and they have this to say about links…

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