Web Design Packages (UK)

Posts Tagged ‘seo’

PAGE 1 SEARCH ENGINE RANKING
= MORE TRAFFIC
= MORE SALES

Every man and his dog wants a No. 1 listing on Google, Yahoo and Bing. But it IS ALL POINTLESS if it is for the WRONG KEYWORDS !

The keywords you choose to market your website on are the most important starting place for your own search engine optimisation program (SEO).

Pick the wrong ones and either too few people will find you or conversely too many of the wrong people will hit your site…  and you’ll be wasting a lot of your time, energy and money.  Either way visitors will NOT BUY if the keyword match is wrong SIMPLE !!

SO CHOOSING THE RIGHT KEYWORDS
FROM THE OFF INCREASES  YOUR
CHANCE of RANKING HIGHLY
in the SEARCH ENGINES.

Many site owners think that they already know the best keyword for their product or service . BUT… without keyword analysis they are more than likely wrong or the obvious keywords are so competitive already that their SEO journey is a steep and rocky climb!  There are several reasons why:

1. Because you know the special terminology used in your business category or geek speak it doesn’t mean your prospects do!
2. Customers in different areas / regions / countries use different terms.
   For example:  If your site is optimised for “automotive parts” but more of your searchers use the phrase “car spares” then it’s likely they will miss your site completely.
3. You’re not in the prospect’s mind-set. So you will not know in what context they are searching or if it’s related to some other problem / issues or purchase decision they have in mind. So they may not want to buy, just find information when you want buyers or leads.

So it’s critical to your on-line success that you spend time to find the best keywords for your website and ‘topic’ if you want a easier payback (and we surely do).

Congratulations to BYELISE.COM for getting high rankings in many search engines as part of an on-going SEO programme.

Digital Idiom have been web design partners with By Elise Pearl Jewellery for many years. Recently they have moved into e-commerce selling their products online. They are now also keenly working on on-line marketing, recognising the importance of Search Engine Optimisation (SEO)  in boosting page rank and getting targetted traffic to their online store…

So in less than just 3 months of SEO the Pearl Jewellery Designer Elise Compson’s web site www.byelise.com has made GOOGLE UK TOP 10 (July 2009) for many of her chosen and very competitive keywords.  They were particularly keen to get page 1 Google UK for ‘Pearl Necklaces‘… and last week we made it !

We used various professional SEO tools , link-building and years of experience to creat a more search engine friendly web site, thus gaining more traffic to the site. By Elsie report an increase in traffic, sales leads and purchases as more people find their web site through Search Engines.

If you’d like Digital Idiom to help you with the SEO of your web site – contact us here.

We all want High Search Engine Rankings… right?

Yeah!!!!!  Then it is VERY IMPORTANT to choose the right KEYWORDS that web surfers are likely use in order to FIND your website. You want as good a search match as possible between what they are looking for and what you are offering as they are more likely to ‘bite’ when arriving at your site.

If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Search Engine Optimisation #1 Task

The first thing to consider in any SEO Strategy is your KEYWORDS. Ask yourself what your potential visitors are likely to type into a search engine ? If you know that, you’re on with the next task.

But don’t be hasty, YOU MUST INVEST TIME in choosing the right keywords as it’s not usually that easy or obvious for most web site owners, particularly if you sell / offer something that is very common or competitive or even “so new” that its unclear what keywords people will use to find your site.

What are Keywords?

Keywords are the words that people type into a search engine query box to find websites or information about the topic they are interested in at that moment. Keywords are SO IMPORTANT to matching up their search query with your web site. So it’s pointless to optimize your web pages for keywords that nobody uses in the search engines even if YOU THINK they are better keywords !!

• Keywords need to relevant to your site’s subject and in your actual textual content.  So if you sell mobile phones make sure your keywords are related to mobile phones.
• Don’t choose Keywords that are not even mentioned in your site - that’s a “Black Hat Trick” that will do you harm later.  So if you sell Nokia mobile phones only, don’t be tempted to choose keywords relevant to other manufacturers… that’s cheating !
• Choose keywords that consider the visitors intention if they land on your page.  Is it for information / browsing? Are they visiting to compare prices? Are they so specific that the page is for buying?
• Choose keywords for buying / will tempt a sale / enquiry of your service. So if you sell Nokia mobiles, it may be wiser to optimise a page for a key phrase such as “Nokia 7100 Supanova” which suggests the person knows what they want and this phrase is going to get him/her right where they want to be – they’ll be impressed !!
• Consider 3, 4 or 5 word Key Phrases as they are much more effective. For instance “Mobile Phone” is too vague BUT “Nokia 7100 Supanova Mobile Phone” is very targeted and research shows that this type of key phrase is more likely to get a sale / enquiry.
• Optimise keywords for the page NOT JUST the web site as a whole. So you may have very generic keywords for a page about mobile phone services BUT your keywords for the actual “Nokia 7100 Supanova” page will be very specific… i.e. people who are not interested in the “Nokia 7100 Supanova” don’t want to waste time on that page !

Take Your Time – Don’t Rush Keyword Selection

It’s very important that you take some time and do research to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in the long run.

If you already have a web site look over the LOG FILES or your Hit Counter Stats… there should be plenty of historic clues (and probably surprises) there to help your Keyword Selection.

Related SEO Keyword Resources:

• IBP Get Google Page 1 Software or your Money Back !! (Highly Recommended)
• Google Keyword Tool
• Statcounter.com Free Visitor Stats
  
• Google Analytics

High ranking on Google and other Search Engines is ESSENTIAL, ACTUALLY CRITICAL to any online business wanting higher volumes of traffic, leads or sales.

Without a PAGE 1 position in Google Search Results (SERPs) your web site will under perform and under sell !! That’s a FACT. And every day it gets more competitive as 1000’s more on-line business FIGHT to get the TOP POSITION in Google and other search engines.

It isn’t EASY but you CAN INCREASE your traffic, sales and ROI by getting your web site on PAGE 1 of Google’s result page for the RIGHT KEYWORD(s). It’s going to take time, labour and a Search Engine Optimisation budget (SEO) to get there. And it’s an on-going process NOT a ONE-OFF exercise !!

Because SEO involves some technical skills, you are going to need SEO HELP from an experienced web designer, developer or/and a dedicated SEO Expert, with tools and software to analyse your current site, find the right keywords, amend pages, build links to your site and make the right tweaks (optimising) at the right time… and that TAKES TIME !! There is no fast track overnight PAGE 1 solution, especially Google Ranking (they are very clever at spotting artificial SPAMMY sites).

If you want GOOGLE PAGE 1 then you have ot give Google what they want… dance to their tune or they give you no room !

We have successfully placed many of our client’s web sites in good positions for the right keywords in many search engines such as Google, Yahoo and MSN Live. We have the tools and experience to know the 160 SEO factors that your site needs to get  TOP SEARCH POSITIONS and RANKINGS.

>> CONTACT US about SEO

Just HOW OLD is your website? Well it matters to the likes of Google in particular.

If your website is fairly new (less than 6months) then you can expect to wait until Google trusts your web site before they page rank it. Even if you submit your website to Google, they will generally only list your web site in search results if OTHER websites link to it. So you MUST get links to your site from other ESTABLISHED and CREDIBLE web sites. Link Farms are no good.

Quality In-Bound Links

Always aim to get in-bound links from web sites that have a similar or related topic to yours AND is ALREADY listed well with Google for your chosen keywords.  It’s a TRUST THING and trust comes with age and experience.

Why Wait?

Well, it makes sense as many young sites are deliberately spammy, i.e. created purely as short-term ‘mass-marketing’ sites. Google thinks these are a waste of time in search results and wants to help eliminate them. So Google use several site filters for new websites including it’s age (they can tell ! ). So your site has to earn Google’s trust before your website gets any lasting rankings.

When Does Your Site Mature ?

A new website may get good rankings for less competitive keywords early on but it usually  takes about 6 months to gain Google’s trust.

We always tell customers to be patient as so many think that a live launch on Monday means 100’s on enquiries on Tuedays… not so and the hard reality is your site needs to mature and find it’s place in a VERY COMPETITIVE CYBER WORLD.

OK with a New Year – we all have new ideas. Make sure you implement them ASAP as the current economic climate makes all business a little harder to come by… and the web just gets more competitive.

For sure let your websites lay dormant and you’ll be sorry. People and search engines like FRESH CONTENT. If you site still says 2008 – you’re yesterday’s news !!

Some clients are already off the mark… Regans Restaurant in Cleethorpes have already added their 2009 Speciality Menus for download. Well Done !! Also Santa Barbera, a Conil Apartment Rental have updated their rental price list.

Plus “By Elise Designer Jewellery” have already had their Sale Items and Shopping Cart updated, thier new ‘Signature’ Pearl Necklace Range has been added.

Spanish Holiday Cottages and Rentals are already updating their property portfolio with new images, descriptions and prices.

And finally a mention to Northern Optics who have took the initiative to start updating their site themselves with latest offers on Telescopes and Binoculars.