Web Design Packages (UK)

Posts Tagged ‘page-rank’

Just HOW OLD is your website? Well it matters to the likes of Google in particular.

If your website is fairly new (less than 6months) then you can expect to wait until Google trusts your web site before they page rank it. Even if you submit your website to Google, they will generally only list your web site in search results if OTHER websites link to it. So you MUST get links to your site from other ESTABLISHED and CREDIBLE web sites. Link Farms are no good.

Quality In-Bound Links

Always aim to get in-bound links from web sites that have a similar or related topic to yours AND is ALREADY listed well with Google for your chosen keywords.  It’s a TRUST THING and trust comes with age and experience.

Why Wait?

Well, it makes sense as many young sites are deliberately spammy, i.e. created purely as short-term ‘mass-marketing’ sites. Google thinks these are a waste of time in search results and wants to help eliminate them. So Google use several site filters for new websites including it’s age (they can tell ! ). So your site has to earn Google’s trust before your website gets any lasting rankings.

When Does Your Site Mature ?

A new website may get good rankings for less competitive keywords early on but it usually  takes about 6 months to gain Google’s trust.

We always tell customers to be patient as so many think that a live launch on Monday means 100’s on enquiries on Tuedays… not so and the hard reality is your site needs to mature and find it’s place in a VERY COMPETITIVE CYBER WORLD.

It can take a while for Google (and other search engines) to list and rank your site. Why?

The basic answer is ‘TRUST’. Google search engine ‘watches’ your site closely until it makes it’s ‘mind’ up wether to trust your site and that it has bona-fida content. Many sites are a vehicle for Spammers, Hackers or trying to trick Google into ‘Black-Hat’ techniques to make a quick $ or two with adverts or pornography.

So a new site in particular has to build up it’s reputation over time. Google will give a new domain a page-rank of zero (0 out of 10) until it ‘trusts’ the site. Read the rest of this entry »