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Posts Tagged ‘keywords’

We all want High Search Engine Rankings… right?

Yeah!!!!!  Then it is VERY IMPORTANT to choose the right KEYWORDS that web surfers are likely use in order to FIND your website. You want as good a search match as possible between what they are looking for and what you are offering as they are more likely to ‘bite’ when arriving at your site.

If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Search Engine Optimisation #1 Task

The first thing to consider in any SEO Strategy is your KEYWORDS. Ask yourself what your potential visitors are likely to type into a search engine ? If you know that, you’re on with the next task.

But don’t be hasty, YOU MUST INVEST TIME in choosing the right keywords as it’s not usually that easy or obvious for most web site owners, particularly if you sell / offer something that is very common or competitive or even “so new” that its unclear what keywords people will use to find your site.

What are Keywords?

Keywords are the words that people type into a search engine query box to find websites or information about the topic they are interested in at that moment. Keywords are SO IMPORTANT to matching up their search query with your web site. So it’s pointless to optimize your web pages for keywords that nobody uses in the search engines even if YOU THINK they are better keywords !!

• Keywords need to relevant to your site’s subject and in your actual textual content.  So if you sell mobile phones make sure your keywords are related to mobile phones.
• Don’t choose Keywords that are not even mentioned in your site - that’s a “Black Hat Trick” that will do you harm later.  So if you sell Nokia mobile phones only, don’t be tempted to choose keywords relevant to other manufacturers… that’s cheating !
• Choose keywords that consider the visitors intention if they land on your page.  Is it for information / browsing? Are they visiting to compare prices? Are they so specific that the page is for buying?
• Choose keywords for buying / will tempt a sale / enquiry of your service. So if you sell Nokia mobiles, it may be wiser to optimise a page for a key phrase such as “Nokia 7100 Supanova” which suggests the person knows what they want and this phrase is going to get him/her right where they want to be – they’ll be impressed !!
• Consider 3, 4 or 5 word Key Phrases as they are much more effective. For instance “Mobile Phone” is too vague BUT “Nokia 7100 Supanova Mobile Phone” is very targeted and research shows that this type of key phrase is more likely to get a sale / enquiry.
• Optimise keywords for the page NOT JUST the web site as a whole. So you may have very generic keywords for a page about mobile phone services BUT your keywords for the actual “Nokia 7100 Supanova” page will be very specific… i.e. people who are not interested in the “Nokia 7100 Supanova” don’t want to waste time on that page !

Take Your Time – Don’t Rush Keyword Selection

It’s very important that you take some time and do research to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in the long run.

If you already have a web site look over the LOG FILES or your Hit Counter Stats… there should be plenty of historic clues (and probably surprises) there to help your Keyword Selection.

Related SEO Keyword Resources:

• IBP Get Google Page 1 Software or your Money Back !! (Highly Recommended)
• Google Keyword Tool
• Statcounter.com Free Visitor Stats
• Google Analytics

High ranking on Google and other Search Engines is ESSENTIAL, ACTUALLY CRITICAL to any online business wanting higher volumes of traffic, leads or sales.

Without a PAGE 1 position in Google Search Results (SERPs) your web site will under perform and under sell !! That’s a FACT. And every day it gets more competitive as 1000′s more on-line business FIGHT to get the TOP POSITION in Google and other search engines.

It isn’t EASY but you CAN INCREASE your traffic, sales and ROI by getting your web site on PAGE 1 of Google’s result page for the RIGHT KEYWORD(s). It’s going to take time, labour and a Search Engine Optimisation budget (SEO) to get there. And it’s an on-going process NOT a ONE-OFF exercise !!

Because SEO involves some technical skills, you are going to need SEO HELP from an experienced web designer, developer or/and a dedicated SEO Expert, with tools and software to analyse your current site, find the right keywords, amend pages, build links to your site and make the right tweaks (optimising) at the right time… and that TAKES TIME !! There is no fast track overnight PAGE 1 solution, especially Google Ranking (they are very clever at spotting artificial SPAMMY sites).

If you want GOOGLE PAGE 1 then you have ot give Google what they want… dance to their tune or they give you no room !

We have successfully placed many of our client’s web sites in good positions for the right keywords in many search engines such as Google, Yahoo and MSN Live. We have the tools and experience to know the 160 SEO factors that your site needs to get  TOP SEARCH POSITIONS and RANKINGS.

>> CONTACT US about SEO

Well it would seem that Jo(e) Public don’t know how search engines work. According to a recent survey by FastHosts, more than 70% of UK surfers haven’t much idea on how to search using keywords or how the search results are chosen and returned in the list. 19% admitted thay hadn’t a clue!

Some think the search results delivered by search engines such as Google and Yahoo are totally random. And interestingly nearly 40% of searchers deliberately ignore the Sponsored Ads  (Google Adwords for example) and prefer to choose and click on the organic natural results.

Which of course makes it difficult to predict what users may type into an engine search box or where they might click but for sure web site owners have to optimise their web sites for relevant keywords. There is already many reports that users rarely go beyond the 1st or 2nd page of search results… and that’s where we all want to be!

So optimise, optimise and keep on optimising your web page content… oh and remember inbound links are massively important. Go get ‘em Floyd!

Do you know how many people visited your website last week?

Do you know for how long those precious prospects looked at your site? Which is your most popular page? And how did they find your site?

If you HAVE NO IDEA then why bother having a website?

We install a ‘stat counter’ in virtually all the sites we build. We supply weekly stats’ via email to the website owner. We think it’s the least you should expect… you paid good money for the site, surely you want to know if the site is visited?

So let me share a few facts with you… Read the rest of this entry »

We were recently asked the following question about search engine optimisation…

>>>Please can you tell me what search words/phrases I should write for my web site? I need to make sure I’m maximising the searchability aspect as much as possible.

What a difficult question! – Every search engine is different in that their indexing systems place varying amounts of emphasis on different sections of a web site. Google the main one (some say the only one worth bothering with) puts great emphasis on page content…

Read the rest of this entry »