Web Design Packages (UK)

Posts Tagged ‘inbound links’

Just HOW OLD is your website? Well it matters to the likes of Google in particular.

If your website is fairly new (less than 6months) then you can expect to wait until Google trusts your web site before they page rank it. Even if you submit your website to Google, they will generally only list your web site in search results if OTHER websites link to it. So you MUST get links to your site from other ESTABLISHED and CREDIBLE web sites. Link Farms are no good.

Quality In-Bound Links

Always aim to get in-bound links from web sites that have a similar or related topic to yours AND is ALREADY listed well with Google for your chosen keywords.  It’s a TRUST THING and trust comes with age and experience.

Why Wait?

Well, it makes sense as many young sites are deliberately spammy, i.e. created purely as short-term ‘mass-marketing’ sites. Google thinks these are a waste of time in search results and wants to help eliminate them. So Google use several site filters for new websites including it’s age (they can tell ! ). So your site has to earn Google’s trust before your website gets any lasting rankings.

When Does Your Site Mature ?

A new website may get good rankings for less competitive keywords early on but it usually  takes about 6 months to gain Google’s trust.

We always tell customers to be patient as so many think that a live launch on Monday means 100’s on enquiries on Tuedays… not so and the hard reality is your site needs to mature and find it’s place in a VERY COMPETITIVE CYBER WORLD.

It’s been a while since we posted here but I am keen to once again say that our customer’s just don’t get the importance of attaining in-bound links to their web sites !!

Google Encourages It!

Ok, it;s hard work sourcing quality links/sites (useless you come by them naturally (but most don’t). The EFFORT IS WORTH IT if you want more traffic and better search positions. Google et al, encourage inbound links and outwardly say that this helps your ranking. SO DO IT !!!

What is an ‘inboundlink’?
“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance… As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in the Google ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.”
c/o Google Webmaster

You gotta earn Google’s respect

As long as the link to your site is not on a ’spam’ or ‘link farm’ then you (and Google) think of an inbound link as a vote of confidence, your site is respected and liked. The more respectful links to your site the better chance of being on Google’s good ranking books.

Need Help With SEO?

If the idea of SEO and inbound links daunts you or you don’t have the time to try yourself then don’t leave it to chance, get in touch as we can help you. Do nothing and your traffic will be like a bicycle with a flat tyre going through mud !!!