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We all want High Search Engine Rankings… right?

Yeah!!!!!  Then it is VERY IMPORTANT to choose the right KEYWORDS that web surfers are likely use in order to FIND your website. You want as good a search match as possible between what they are looking for and what you are offering as they are more likely to ‘bite’ when arriving at your site.

If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Search Engine Optimisation #1 Task

The first thing to consider in any SEO Strategy is your KEYWORDS. Ask yourself what your potential visitors are likely to type into a search engine ? If you know that, you’re on with the next task.

But don’t be hasty, YOU MUST INVEST TIME in choosing the right keywords as it’s not usually that easy or obvious for most web site owners, particularly if you sell / offer something that is very common or competitive or even “so new” that its unclear what keywords people will use to find your site.

What are Keywords?

Keywords are the words that people type into a search engine query box to find websites or information about the topic they are interested in at that moment. Keywords are SO IMPORTANT to matching up their search query with your web site. So it’s pointless to optimize your web pages for keywords that nobody uses in the search engines even if YOU THINK they are better keywords !!

• Keywords need to relevant to your site’s subject and in your actual textual content.  So if you sell mobile phones make sure your keywords are related to mobile phones.
• Don’t choose Keywords that are not even mentioned in your site - that’s a “Black Hat Trick” that will do you harm later.  So if you sell Nokia mobile phones only, don’t be tempted to choose keywords relevant to other manufacturers… that’s cheating !
• Choose keywords that consider the visitors intention if they land on your page.  Is it for information / browsing? Are they visiting to compare prices? Are they so specific that the page is for buying?
• Choose keywords for buying / will tempt a sale / enquiry of your service. So if you sell Nokia mobiles, it may be wiser to optimise a page for a key phrase such as “Nokia 7100 Supanova” which suggests the person knows what they want and this phrase is going to get him/her right where they want to be – they’ll be impressed !!
• Consider 3, 4 or 5 word Key Phrases as they are much more effective. For instance “Mobile Phone” is too vague BUT “Nokia 7100 Supanova Mobile Phone” is very targeted and research shows that this type of key phrase is more likely to get a sale / enquiry.
• Optimise keywords for the page NOT JUST the web site as a whole. So you may have very generic keywords for a page about mobile phone services BUT your keywords for the actual “Nokia 7100 Supanova” page will be very specific… i.e. people who are not interested in the “Nokia 7100 Supanova” don’t want to waste time on that page !

Take Your Time – Don’t Rush Keyword Selection

It’s very important that you take some time and do research to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in the long run.

If you already have a web site look over the LOG FILES or your Hit Counter Stats… there should be plenty of historic clues (and probably surprises) there to help your Keyword Selection.

Related SEO Keyword Resources:

• IBP Get Google Page 1 Software or your Money Back !! (Highly Recommended)
• Google Keyword Tool
• Statcounter.com Free Visitor Stats
  
• Google Analytics

High ranking on Google and other Search Engines is ESSENTIAL, ACTUALLY CRITICAL to any online business wanting higher volumes of traffic, leads or sales.

Without a PAGE 1 position in Google Search Results (SERPs) your web site will under perform and under sell !! That’s a FACT. And every day it gets more competitive as 1000′s more on-line business FIGHT to get the TOP POSITION in Google and other search engines.

It isn’t EASY but you CAN INCREASE your traffic, sales and ROI by getting your web site on PAGE 1 of Google’s result page for the RIGHT KEYWORD(s). It’s going to take time, labour and a Search Engine Optimisation budget (SEO) to get there. And it’s an on-going process NOT a ONE-OFF exercise !!

Because SEO involves some technical skills, you are going to need SEO HELP from an experienced web designer, developer or/and a dedicated SEO Expert, with tools and software to analyse your current site, find the right keywords, amend pages, build links to your site and make the right tweaks (optimising) at the right time… and that TAKES TIME !! There is no fast track overnight PAGE 1 solution, especially Google Ranking (they are very clever at spotting artificial SPAMMY sites).

If you want GOOGLE PAGE 1 then you have ot give Google what they want… dance to their tune or they give you no room !

We have successfully placed many of our client’s web sites in good positions for the right keywords in many search engines such as Google, Yahoo and MSN Live. We have the tools and experience to know the 160 SEO factors that your site needs to get  TOP SEARCH POSITIONS and RANKINGS.

>> CONTACT US about SEO

Just HOW OLD is your website? Well it matters to the likes of Google in particular.

If your website is fairly new (less than 6months) then you can expect to wait until Google trusts your web site before they page rank it. Even if you submit your website to Google, they will generally only list your web site in search results if OTHER websites link to it. So you MUST get links to your site from other ESTABLISHED and CREDIBLE web sites. Link Farms are no good.

Quality In-Bound Links

Always aim to get in-bound links from web sites that have a similar or related topic to yours AND is ALREADY listed well with Google for your chosen keywords.  It’s a TRUST THING and trust comes with age and experience.

Why Wait?

Well, it makes sense as many young sites are deliberately spammy, i.e. created purely as short-term ‘mass-marketing’ sites. Google thinks these are a waste of time in search results and wants to help eliminate them. So Google use several site filters for new websites including it’s age (they can tell ! ). So your site has to earn Google’s trust before your website gets any lasting rankings.

When Does Your Site Mature ?

A new website may get good rankings for less competitive keywords early on but it usually  takes about 6 months to gain Google’s trust.

We always tell customers to be patient as so many think that a live launch on Monday means 100′s on enquiries on Tuedays… not so and the hard reality is your site needs to mature and find it’s place in a VERY COMPETITIVE CYBER WORLD.

OK with a New Year – we all have new ideas. Make sure you implement them ASAP as the current economic climate makes all business a little harder to come by… and the web just gets more competitive.

For sure let your websites lay dormant and you’ll be sorry. People and search engines like FRESH CONTENT. If you site still says 2008 – you’re yesterday’s news !!

Some clients are already off the mark… Regans Restaurant in Cleethorpes have already added their 2009 Speciality Menus for download. Well Done !! Also Santa Barbera, a Conil Apartment Rental have updated their rental price list.

Plus “By Elise Designer Jewellery” have already had their Sale Items and Shopping Cart updated, thier new ‘Signature’ Pearl Necklace Range has been added.

Spanish Holiday Cottages and Rentals are already updating their property portfolio with new images, descriptions and prices.

And finally a mention to Northern Optics who have took the initiative to start updating their site themselves with latest offers on Telescopes and Binoculars.

Well it would seem that Jo(e) Public don’t know how search engines work. According to a recent survey by FastHosts, more than 70% of UK surfers haven’t much idea on how to search using keywords or how the search results are chosen and returned in the list. 19% admitted thay hadn’t a clue!

Some think the search results delivered by search engines such as Google and Yahoo are totally random. And interestingly nearly 40% of searchers deliberately ignore the Sponsored Ads  (Google Adwords for example) and prefer to choose and click on the organic natural results.

Which of course makes it difficult to predict what users may type into an engine search box or where they might click but for sure web site owners have to optimise their web sites for relevant keywords. There is already many reports that users rarely go beyond the 1st or 2nd page of search results… and that’s where we all want to be!

So optimise, optimise and keep on optimising your web page content… oh and remember inbound links are massively important. Go get ‘em Floyd!

Dormant or stale websites can get demoted by Search Engines. So it’s vitally important to regularly change your web page content in order to keep the Search Engines ‘interested’ in your website.

With a new year upon us it’s a good time to be considering changing the content of your website for the benefit of not just for your prospective customers but also the search engines… after all who wants to read the same old stuff. Read the rest of this entry »