Web Design Packages (UK)

Posts Tagged ‘google search optimisation’

We all want High Search Engine Rankings… right?

Yeah!!!!!  Then it is VERY IMPORTANT to choose the right KEYWORDS that web surfers are likely use in order to FIND your website. You want as good a search match as possible between what they are looking for and what you are offering as they are more likely to ‘bite’ when arriving at your site.

If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Search Engine Optimisation #1 Task

The first thing to consider in any SEO Strategy is your KEYWORDS. Ask yourself what your potential visitors are likely to type into a search engine ? If you know that, you’re on with the next task.

But don’t be hasty, YOU MUST INVEST TIME in choosing the right keywords as it’s not usually that easy or obvious for most web site owners, particularly if you sell / offer something that is very common or competitive or even “so new” that its unclear what keywords people will use to find your site.

What are Keywords?

Keywords are the words that people type into a search engine query box to find websites or information about the topic they are interested in at that moment. Keywords are SO IMPORTANT to matching up their search query with your web site. So it’s pointless to optimize your web pages for keywords that nobody uses in the search engines even if YOU THINK they are better keywords !!

• Keywords need to relevant to your site’s subject and in your actual textual content.  So if you sell mobile phones make sure your keywords are related to mobile phones.
• Don’t choose Keywords that are not even mentioned in your site - that’s a “Black Hat Trick” that will do you harm later.  So if you sell Nokia mobile phones only, don’t be tempted to choose keywords relevant to other manufacturers… that’s cheating !
• Choose keywords that consider the visitors intention if they land on your page.  Is it for information / browsing? Are they visiting to compare prices? Are they so specific that the page is for buying?
• Choose keywords for buying / will tempt a sale / enquiry of your service. So if you sell Nokia mobiles, it may be wiser to optimise a page for a key phrase such as “Nokia 7100 Supanova” which suggests the person knows what they want and this phrase is going to get him/her right where they want to be – they’ll be impressed !!
• Consider 3, 4 or 5 word Key Phrases as they are much more effective. For instance “Mobile Phone” is too vague BUT “Nokia 7100 Supanova Mobile Phone” is very targeted and research shows that this type of key phrase is more likely to get a sale / enquiry.
• Optimise keywords for the page NOT JUST the web site as a whole. So you may have very generic keywords for a page about mobile phone services BUT your keywords for the actual “Nokia 7100 Supanova” page will be very specific… i.e. people who are not interested in the “Nokia 7100 Supanova” don’t want to waste time on that page !

Take Your Time – Don’t Rush Keyword Selection

It’s very important that you take some time and do research to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in the long run.

If you already have a web site look over the LOG FILES or your Hit Counter Stats… there should be plenty of historic clues (and probably surprises) there to help your Keyword Selection.

Related SEO Keyword Resources:

• IBP Get Google Page 1 Software or your Money Back !! (Highly Recommended)
• Google Keyword Tool
• Statcounter.com Free Visitor Stats
  
• Google Analytics

We Made Google TOP 10

Last month we blogged here that we accepted the challenge by the web site owners to get their new ‘It’s a Knockout’ web site on to Google PAGE 1 (TOP 10) using our SEO expertise (Search Engine Optimisation).

GOOGLE LINK TOP 10 (May 2009):

Well from a starting point in January of ZERO ranking today, April the 1st, we find we are doing great  and already averaging position 12,13,14 on PAGE 2 of Google UK for keyword phrase “It’s a Knockout”.

We already have PAGE 1 search results for many other phrases such as “Its a Knockout Hire” and many TOP 10 positions on Yahoo! UK and MSN Live Search… but “it’s a knockout” is proving a competitive phrase.

Knocked Out!

The site owner is as pleased as punch and we are proud that our expertise has again reaped proven results in just a couple of months… we’ll post here as soon as we get TOP 10 in GOOGLE. (we’re confident).

Check out the It’s a Knockout Games Gallery web site, they do team-building, Stag Weekends, Hen Parties, Birthdays, Charity Showss and Sports Events. It’ll make your sides ache with laughter !

Matt Cutts (the Google SEO Guru) helps you get better website ’searchability’ with both his renowned Blog website and latterly his on-line SEO Video Web Casts. These are full of handy tips, do’s and don’ts, FAQ sessions and general help on how to get better search listings whether you are a small or large business. Some of it is quite technical and aimed at Web Masters and Web Designers but if you want to understand the complexity of making web sites more Search Engine Friendly then you may as well get it “from the horse’s mouth” !!!

Here’s the places to look:
BLOG http://www.mattcutts.com/blog/
VIDEOS: http://video.google.com/videosearch?q=matt+cutts