Web Design Packages (UK)

Posts Tagged ‘google adwords’

Well it would seem that Jo(e) Public don’t know how search engines work. According to a recent survey by FastHosts, more than 70% of UK surfers haven’t much idea on how to search using keywords or how the search results are chosen and returned in the list. 19% admitted thay hadn’t a clue!

Some think the search results delivered by search engines such as Google and Yahoo are totally random. And interestingly nearly 40% of searchers deliberately ignore the Sponsored Ads  (Google Adwords for example) and prefer to choose and click on the organic natural results.

Which of course makes it difficult to predict what users may type into an engine search box or where they might click but for sure web site owners have to optimise their web sites for relevant keywords. There is already many reports that users rarely go beyond the 1st or 2nd page of search results… and that’s where we all want to be!

So optimise, optimise and keep on optimising your web page content… oh and remember inbound links are massively important. Go get ‘em Floyd!