Posts Tagged ‘google ads’
Click Fraud! – On the rise
If you use ‘sponsored ads’ through Google Ads, Yahoo Search Marketing or similar, please be aware that Click Fraud is increasing year-on-year according to the Click Fraud Index. Q4 saw the index rise to it’s highest yet at 16.6%. That means for every 6 to 7 pay-per-click adverts, one is fraudulent which you are paying for!