Web Search in Europe

Q. What market share do the big search engines enjoy across Europe?

Good Question. If you mainly target a particular geographical area of the world, Europe, etc, then it would help to know which is the dominant search engine for that area.

Google is Tops in USA and Europe

Our friends at Axandra (SEO and LinkBuilders) have a recent article that gives the numbers / percentages for Search Engine Market Share in the main EU countries.

It clearly shows that Google is by far the most widely used search engine in these European countries. The stats show how important it is to optimize your website for Google. with Yahoo being second.

Overall Google has about 80+% share across Europe (about 60% in USA). So if you are spending most of your marketing budget on other engines and getting poor results maybe you should consider diverting it to Google where your next customer might be?

We’d recommend you get updates about search engines from Axanda – they’re free !!!

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