Web Design Packages (UK)

Do you know how many people visited your website last week?

Do you know for how long those precious prospects looked at your site? Which is your most popular page? And how did they find your site?

If you HAVE NO IDEA then why bother having a website?

We install a ‘stat counter’ in virtually all the sites we build. We supply weekly stats’ via email to the website owner. We think it’s the least you should expect… you paid good money for the site, surely you want to know if the site is visited?

So let me share a few facts with you…

Damn Statistics !

Ok our main website digitaidiom.co.uk uses advanced visitor stat’s from Google Analytics. These are quite comprehensive and best of all FREE ! However there are many others available.

Having this data available to you can help you amend/delete pages or sections of your site that aren’t performing. You may ‘see’ that that killer home page you spent so long over is causing people to ‘bounce’ and go elsewhere. INVALUABLE INFORMATION.

Fact or Fiction:

Of course stats are open to interpretation… buy now I know that the average visitor spends about 2 minutes on our site. Is it good or bad? Nearly 60% bounce (that means they leave as fast as they came) so maybe we need to do more to stop that.

We can see that 92% of visitors have Flash Player so we could reasonably safely add some Flash animation ?!?

We attract a lot of new visitors (86%) so 14% must come back again. Is that sufficient?

We know that ‘digital idiom’ is our best search keyword in Google, so maybe people learning our name. And second best is ‘website packages’ which ties in with our popular Web Packages page.

62% of our traffic has come from Search Engines… and 22% from referring links… so maybe our link building is working.

And it goes on. How you interpret these stats is up to you based on the design, content and goals of your website. But we reckon you need to make sure you measure your site performance somehow.

Too many clients leave it to chance and then think the site is a failure – well it is but it’s their fault for not checking the stats and taking action !!!

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