Archive for January, 2011
SEO Basics: Find the Best Keywords
We all want High Search Engine Rankings… right?
Yeah!!!!! Then it is VERY IMPORTANT to choose the right KEYWORDS that web surfers are likely use in order to FIND your website. You want as good a search match as possible between what they are looking for and what you are offering as they are more likely to ‘bite’ when arriving at your site.
If you target the wrong keywords, you’ll waste a lot of time, energy and money.
Search Engine Optimisation #1 Task
The first thing to consider in any SEO Strategy is your KEYWORDS. Ask yourself what your potential visitors are likely to type into a search engine ? If you know that, you’re on with the next task.
But don’t be hasty, YOU MUST INVEST TIME in choosing the right keywords as it’s not usually that easy or obvious for most web site owners, particularly if you sell / offer something that is very common or competitive or even “so new” that its unclear what keywords people will use to find your site.
What are Keywords?
Keywords are the words that people type into a search engine query box to find websites or information about the topic they are interested in at that moment. Keywords are SO IMPORTANT to matching up their search query with your web site. So it’s pointless to optimize your web pages for keywords that nobody uses in the search engines even if YOU THINK they are better keywords !!
- Keywords need to relevant to your site’s subject and in your actual textual content. So if you sell mobile phones make sure your keywords are related to mobile phones.
- Don’t choose Keywords that are not even mentioned in your site - that’s a “Black Hat Trick” that will do you harm later. So if you sell Nokia mobile phones only, don’t be tempted to choose keywords relevant to other manufacturers… that’s cheating !
- Choose keywords that consider the visitors intention if they land on your page. Is it for information / browsing? Are they visiting to compare prices? Are they so specific that the page is for buying?
- Choose keywords for buying / will tempt a sale / enquiry of your service. So if you sell Nokia mobiles, it may be wiser to optimise a page for a key phrase such as “Nokia 7100 Supanova” which suggests the person knows what they want and this phrase is going to get him/her right where they want to be – they’ll be impressed !!
- Consider 3, 4 or 5 word Key Phrases as they are much more effective. For instance “Mobile Phone” is too vague BUT “Nokia 7100 Supanova Mobile Phone” is very targeted and research shows that this type of key phrase is more likely to get a sale / enquiry.
- Optimise keywords for the page NOT JUST the web site as a whole. So you may have very generic keywords for a page about mobile phone services BUT your keywords for the actual “Nokia 7100 Supanova” page will be very specific… i.e. people who are not interested in the “Nokia 7100 Supanova” don’t want to waste time on that page !
Take Your Time – Don’t Rush Keyword Selection
It’s very important that you take some time and do research to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in the long run.
If you already have a web site look over the LOG FILES or your Hit Counter Stats… there should be plenty of historic clues (and probably surprises) there to help your Keyword Selection.
Related SEO Keyword Resources:
- IBP Get Google Page 1 Software or your Money Back !! (Highly Recommended)
- Google Keyword Tool
- Statcounter.com Free Visitor Stats
- Google Analytics
Instant Article & Blog Writer Wizard
Article and blog writing is a great way to tell the world about your ideas, promote your service and sell products… BUT
IT CAN BE BORING to do and TIME CONSUMING…
WELL… Now there are ‘article wizards’, that’s software tools that write quality articles / blog posts in minutes. We discovered the IAW 3 and was blown away at it’s speed and accuracy. You will be amazed at what this can do for you…
Why not decide for yourself here?
Skegness Caravan Holiday Rentals
Skegness and Ingoldmells Carava Holidays Update:
Caravan owners get A FREE TRIAL advert if they visit Skegness Caravan Holiday Rentals to advertise their Skegness & Ingoldmells Caravan Rental Service.
Designer Jewellery Website has New Year Sale
Just updated BYELISE.COM
- Now available at their genuine New Year Sale
50% Discount on Pearl Jewellery & Necklaces.
Well worth a peek… http://www.byelise.com
Funeral Planning Blog
Free Membership today at Funerals To Die For so you can plan your own funeral.
WHY NOT DO IT YOUR WAY!
Also Funerals To Die For just started a blog ! - suggestions for content on a post card please!
New 3D Animation Software
Easy Peasy 3D Animation – At a ‘Joe Bloggs’ Price !
We have JUST TRIED this 3d Animation package and it compares extremely well with the industry standard “best” 3d animation software at 20 times the price. I personally think that 3D is a complicated concept which is why the DVD / Video training that comes with this package is invaluable to get you going… and it’s certainly a fun tool to play with but still cuts the professional mustard. I got a massive launch discount here which made it very affordable and unbelievable value. Try it, it’s pretty much risk free!
