Archive for November, 2008

Get Real! SEO is a Process of Constant Discovery

After years of designing and developing web sites for a myriad of small to medium businesses we often encounter the need to do SEO (Search Engine Optimisation) . Increasingly customers ask us to get their sites a TOP 10 in Google et al. This of course is not always easy !

As most clients don’t understand the technical side of building web sites they equally have little clue as to how even basic SEO works. So often their EXPECTATIONS of SEO / page ranking or search positioning are FAR TOO HIGH… certainly in the post web site launch stage.

A customer recently contacted me ONLY one day after we released his site complaining he couldn’t find the site listed in Google !!! Despite telling him it takes time and writing extensive release notes with hints and tips for better SEO.

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New Site, New Zealand, New Customer !

Logo: Terrace Downs Villas

The Internet is Great and Global (at least most of the time !). We just completed a new holiday home web site for a customer in Hong Kong who has properties in New Zealand.

Terrace Downs Villas

This simple site showcases the fantastic and luxurious properties for rent in the south island of New Zealand. Terrace Downs is a stunning golf and outdoor leisure resort with hotels, restaurants and all manner of great sports. Surrounded by snow-capped mountains, forests and rivers this place takes your breath away. Have a look at www.terracedownsvillas.com and see the rental accommodation available – but check out the pictures… even the rivers are turquoise.

This site was built under our G-Force UK Villa and Apartment Web Templates

SEO – Inbound Links Are So Important

|Google Logo

It’s been a while since we posted here but I am keen to once again say that our customer’s just don’t get the importance of attaining in-bound links to their web sites !!

Google Encourages It!

Ok, it;s hard work sourcing quality links/sites (useless you come by them naturally (but most don’t). The EFFORT IS WORTH IT if you want more traffic and better search positions. Google et al, encourage inbound links and outwardly say that this helps your ranking. SO DO IT !!!

What is an ‘inboundlink’?
“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance… As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in the Google ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.”
c/o Google Webmaster

You gotta earn Google’s respect

As long as the link to your site is not on a ‘spam’ or ‘link farm’ then you (and Google) think of an inbound link as a vote of confidence, your site is respected and liked. The more respectful links to your site the better chance of being on Google’s good ranking books.

Need Help With SEO?

If the idea of SEO and inbound links daunts you or you don’t have the time to try yourself then don’t leave it to chance, get in touch as we can help you. Do nothing and your traffic will be like a bicycle with a flat tyre going through mud !!!